Online MBA in Digital Marketing – Online MBA Digital
An Online MBA in Digital Marketing is a 2-year master’s-level degree that will provide full knowledge of SEO, social media marketing, data analysis, and more. Eligibility is a bachelor’s degree in any stream with at least 50% marks, and some colleges may hold an entrance test or PI. The duration of the course is two years, in four semesters. The programme cost varies from ₹1.2 lakhs to ₹3.5 lakhs as per the university selected by the candidate.
The date of application commencement is not common, but generally it starts from April to June and over by August/September 2025. All classes generally start in July or October. Some of the top Indian colleges providing this course are Amity University Online, NMIMS Global, LPU Online, and UPES Online in collaboration with Jain University. This course is perfect for those seeking careers in digital marketing strategy, performance marketing, or e-commerce management.
Online MBA in Digital Marketing Highlights 2025
| Feature | Details |
|---|---|
| Program Name | Online MBA in Digital Marketing |
| Duration | 2 Years (4 Semesters) |
| Eligibility | Bachelor’s degree in any stream with minimum 50% marks |
| Admission Process | Online application, merit-based or with entrance/interview (varies) |
| Application Start Date | April to June 2025 |
| Last Date to Apply | August to September 2025 |
| Course Start Date | July or October 2025 |
| Average Fees | ₹1.2 – ₹3.5 lakhs (for the full course) |
| Learning Mode | 100% Online with live + recorded lectures |
| Top Colleges | Amity Online, NMIMS Global, LPU Online, UPES Online, Jain Online |
| Key Subjects | SEO, SEM, Social Media, Content Marketing, Analytics, Branding |
| Career Roles | Digital Marketing Manager, SEO Analyst, Content Strategist, PPC Manager |
| Accreditation | UGC-DEB and AICTE approved universities |
Online MBA in Digital Marketing Admission Process
Step 1: Preparation and selection of the University:
- Check UGC accredited universities providing an Online MBA in Digital Marketing.
- Compare course material, costs, instructors, and post-placement.
Step 2: Eligibility Checking:
- It is essential to hold a bachelor’s degree in any discipline with a minimum of 50 percent marks.
Step 3: University Portal registration:
- Check the official website of the university you intend to apply to.
- Sign in to open the application process.
Step 4: Online Application Form:
- Indicate your education, personal, and working information.
- Ensure that you have read all the information before submitting it
Step 5: Upload Documents:
- Upload photocopies of your ID proof, mark sheets, degree certificate, and a passport-size photo.
Step 6: Application Fee:
- Use the online payment portal (Expect a fee of 500 to 1500 rupees most of the time, depending on the university).
Step 7: Entrance test/Interview (Where necessary):
- Part of Some universities might carry out a personal interview, or an online test. Some of them are self-admissible
Step 8: Receive the offer letter:
- In case you have been shortlisted, a provisional letter of admission will be sent to your email or dashboard.
Step 9: Pay Program Costs:
- To lock the seat, pay the first semester or full course fee.
Step 10: Beginning Classes:
- The learning portal provides its login credentials with which the student can join the classes according to the schedule.
Online MBA in Digital Marketing Fee Structure
| College/University | Total Fee (INR) | Duration | Installment Option | Remarks |
|---|---|---|---|---|
| Amity University Online | ₹1,75,000 | 2 Years | Yes | Includes digital marketing tools |
| Jain University (Online) | ₹1,40,000 | 2 Years | Yes | UGC-Entitled, EMI available |
| NMIMS Global | ₹1,68,000 | 2 Years | Yes | Includes case studies & live projects |
| LPU Online | ₹1,56,000 | 2 Years | Yes | LMS access and placement support |
| DY Patil University Online | ₹1,30,000 | 2 Years | Yes | Flexible learning with live sessions |
| Manipal University Jaipur (Online) | ₹1,65,000 | 2 Years | Yes | AICTE approved, project-based learning |
| IGNOU | ₹62,000 | 2 Years | Yes | Most affordable government option |
Eligibility
1. Bachelor’s Degree
- A graduation in any field from an authorized university.
2. Minimum Marks Requirement
- Must have obtained a minimum of 50 percent in aggregate during graduation.
- Some universities could give 5% relaxation to SC/ST/OBC applicable candidates.
3. Work Experience (Optional)
- Not obligatory, but in some universities preference is given to candidates with 1–2 years of work experience in marketing/sales/business.
4. English Language Proficiency
- For online courses, students must have proficiency in English.
- International students may be required to provide English language proficiency evidence, like IELTS/TOEFL.
5. Entrance Test (If Applicable)
- A few colleges just do a quick ability test or not an interview.
- A large number of them have direct admissions on merit.
Online MBA in Digital Marketing Courses [syllabus]
Semester 1
| Course | Description |
|---|---|
| Principles of Management | Basics of planning, organizing, leading, and controlling business operations. |
| Managerial Economics | Application of economic concepts to solve business and managerial problems. |
| Accounting for Managers | Understanding financial statements, cost analysis, and budgeting for decision-making. |
| Business Communication | Techniques for effective written and verbal communication in a business setting. |
| Organizational Behavior | Study of individual and group behavior in organizations to improve workplace performance. |
Semester 2
| Course | Description |
|---|---|
| Marketing Management | Insights into consumer behavior, product strategies, pricing, and branding. |
| Financial Management | Principles of financial planning, capital structure, and investment analysis. |
| Human Resource Management | HR functions including recruitment, training, appraisal, and retention. |
| Operations Management | Management of production, operations strategy, supply chain, and logistics. |
| Business Research Methods | Research design, data collection, and analysis for informed business decisions. |
Semester 3
| Course | Description |
|---|---|
| Digital Marketing Fundamentals | Introduction to digital marketing tools, platforms, and campaign planning. |
| Social Media Marketing | Marketing strategies using Facebook, Instagram, LinkedIn, and other social platforms. |
| SEO & SEM Strategies | Techniques for increasing website visibility through organic and paid search. |
| Web Analytics | Measuring and analyzing website traffic to improve user experience and ROI. |
| E-commerce & Email Marketing | Building online stores, customer targeting, and email campaign management. |
Semester 4
| Course | Description |
|---|---|
| Mobile Marketing & Influencer Strategy | Promoting brands through mobile apps, SMS, and influencer collaborations. |
| Content Marketing & Automation Tools | Creating and distributing content via automated tools like HubSpot, Mailchimp. |
| Online Reputation Management (ORM) | Monitoring and managing brand perception on digital platforms. |
| Strategic Management | Formulating and implementing business-level strategies across functions. |
| Project/Dissertation | Real-world digital marketing project or research-based thesis. |
Online Best Colleges for MBA in Digital Marketing
1. NMIMS Global
- UGC-entitled, NAAC A+ grade
- Great digital marketing specialization with job assistance
2. Amity University Online
- UGC-DEB approved with global exposure
- Provides live courses and online certification
3. UPES Online (University of Petroleum and Energy Studies)
- Advanced focus: expert insights on digital tools such as Google Ads and SEMrush
- Strong industry partnerships
4. LPU Online (Lovely Professional University)
- Affordable fee structure
- Flexible learning and high academic support
5. Jain University Online
- AICTE and UGC approved
- Focus on a hands-on digital marketing study course
6. D.Y. Patil University Online
- NAAC A++ accredited
- The friendly platform with live case studies
7. Manipal University Jaipur (Online)
- Good digital surface and flexible exams
- Industry-relevant curriculum
8. Shoolini University Online
- Provides mentorship, live projects, and career support
- Innovation and Applied Learning Emphasis
9. ICFAI University Online
- Business-oriented approach to digital marketing
- Good academic background with analytical literacy.
Online MBA in Digital Marketing Entrance Exam by Colleges
| College/University | Entrance Exam Accepted | Remarks |
|---|---|---|
| Amity University Online | Direct Admission / Amity Entrance Test | May require a short test or SOP submission |
| Jain University (Online) | Jain Entrance Test (JET) | JET is mandatory for candidates without CAT/MAT |
| NMIMS Global | NMIMS-NMAT or Direct Admission | NMAT preferred, may allow direct entry |
| LPU Online | LPUNEST / Direct Admission | LPUNEST applicable, or based on prior academic record |
| DY Patil University Online | No Entrance Exam | Admission based on marks in graduation |
| Manipal University Jaipur (Online) | MET (Manipal Entrance Test) or Direct | MET may be waived for eligible candidates |
| IGNOU | OPENMAT (earlier) / Now Direct | Currently offers direct admission |
| Symbiosis Centre for Distance Learning | SNAP (for regular) / Direct Admission | Online programs offer direct admission |
Online MBA in Digital Marketing: Job Scope in India
A career with An Online MBA in Digital Marketing can be made across industries like IT, media, retail, e-commerce, healthcare, education, and fintech. With the way commerce is changing onto online platforms, there has been a massive surge in demand for good digital marketers. Graduates may fill strategic, creative, and analytical roles or forms of leadership.
Job Roles & Career Scope
- Digital Marketing Manager: Manages all digital marketing strategy, SEO/SEM, and social media campaigns.
- Social Media Manager: Plans and oversees brands’ presences on platforms such as Instagram, LinkedIn, and YouTube.
- Content Marketing Strategist: Generates and leverages high-impact content to help influence target audiences and enhance SEO.
- SEO/SEM Specialist: Maximizes site visibility and traffic with organic search & paid campaigns.
- Performance Marketing Analyst: Oversees PPC Ads, Google AdWords, and ROI focused marketing campaigns.
- E-commerce Marketing Manager: Increase sales with digital promotion on Amazon, Flipkart, and Shopify.
- Marketing Automation Specialist: Leverages tools such as HubSpot, Mailchimp, and CRM software for customer journey.
MBA in Digital Marketing Salary in India
| Role | Average Salary Range (₹/year) |
|---|---|
| Digital Marketing Manager | ₹6 – ₹12 LPA |
| SEO/SEM Specialist | ₹3 – ₹7 LPA |
| Social Media Manager | ₹4 – ₹9 LPA |
| Content Strategist | ₹4 – ₹10 LPA |
| Performance Marketing Analyst | ₹5 – ₹11 LPA |
| E-commerce Manager | ₹6 – ₹14 LPA |
FAQs
Q: What is an Online MBA in Digital Marketing?
A: Digital Marketing Online MBA is a 2-year postgraduate degree program in online marketing involving digital advertising, social media strategy, search engine optimization and search engine marketing, content marketing, email marketing, influencer campaigns, and analytics. It educates students how to deal with online branding and digital expansion under the real-life setting tools, as well as approaches everything in an adaptable online program.
Q: Who should pursue this program?
A: The course is suitable for:
- Marketing practitioners interested in digital enhancement
- Entrepreneurs and freelancers are on their way to online brand creation
- Students who wish to pursue a career in online marketing, e-retail, or advertising
- Employees who want to change their career field towards the digital sphere
Q: What are the top job roles after completing this MBA?
A: The graduates may apply to:
- Digital marketing manager
- SEO/SEM specialist
- Content forwarding strategy expert.
- Social Media Manager
- Marketing Head E-commerce
- Performance Marketing Analyst
- Digital Brand Advisor
Q: What is the average salary after an Online MBA in Digital Marketing?
A: In India, fresh graduates get around 4-8 lakhs per annum, whereas an experienced person may earn 10-20+ lakhs per annum, depending on the experience and organization where one is working.
Q: Is an Online MBA in Digital Marketing worth it?
A: Yes, particularly in cases of an increasing digital economy. It gives an opportunity to apply worldwide, work creatively, and develop marketable tech-marketing skills. The online model is flexible as well, but does not meet industry relevance, tools, or certifications (such as Google Ads, Meta, HubSpot, etc.).
